Again, I got to an article through Beth. The above ad is a current campaign running nationally in the US. I don't know if I would have found out about it if it wasn't for Beth--I don't have a TV. Apparently ads like this are called "cause marketing" in the advertising world. I wonder, is this a good thing? Are these commercials bringing much needed awareness to the disabled community or are we being exploited to make a few bucks? It will most certainly help out Canine Assistants recipients who are given dogs at no cost and can also receive financial assistance for vet bills and food. I'm undecided on the matter, so I thought I'd reach out and see what others thought.
Sunday, October 11, 2009
Milkbone Service Dog Ad
Again, I got to an article through Beth. The above ad is a current campaign running nationally in the US. I don't know if I would have found out about it if it wasn't for Beth--I don't have a TV. Apparently ads like this are called "cause marketing" in the advertising world. I wonder, is this a good thing? Are these commercials bringing much needed awareness to the disabled community or are we being exploited to make a few bucks? It will most certainly help out Canine Assistants recipients who are given dogs at no cost and can also receive financial assistance for vet bills and food. I'm undecided on the matter, so I thought I'd reach out and see what others thought.
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